Grow Your Business with Feature
The all-in-one platform for salons, barbers, gyms, spas and clinics — online booking, client management and payments in one place.
- Online Booking 24/7
- Zero Commission
- Easy Client Management
- Accept Payments Securely
No credit card required · 14 days free trial
Dashboard
Welcome back, Anita
Upcoming Appointments
Trusted by real UK businesses
Features
Everything you need to run your business
Powerful features to help you save time, increase bookings and grow — whether you run a salon, barbershop, gym, spa or clinic.
Online Booking
Allow your clients to book appointments 24/7 from any device.
Client Management
Keep all your client information, history and preferences in one place.
Staff Management
Manage your team, schedules and permissions effortlessly.
SMS & Email Reminders
Reduce no-shows with automated reminders and keep your calendar full.
Payments
Accept payments online securely with Stripe. Get paid faster.
Reports & Analytics
Understand your business performance with detailed insights.
Services & Packages
Create and manage services, packages and special offers easily.
Custom Branding
Make Feature your own with custom branding and your logo.
How it works
Up and running in an afternoon
No long setup, no training course. Most owners have their booking page live the same day they sign up.
Set up your services
Add your services, your prices and your staff. If you've already got a client list, you can bring that over too. It takes a few minutes and there's nothing technical about it.
Share your booking link
You'll get your own booking page and a QR code. Put the link on Instagram, your website, or print the code for the shop door, so clients can book themselves in whenever suits them.
Let it run
Bookings land in your calendar, payments go through Stripe straight to your account, and reminders go out by WhatsApp and email on their own. All you need to do is turn up.
Smart Calendar
Manage your appointments with ease
Our smart calendar helps you visualise your day, week or month. Drag, drop and manage appointments effortlessly.
- View by day, week or month
- Drag & drop appointments
- Colour-coded by staff or service
- Syncs in real-time
Calendar
5 – 11 May 2026Feature vs Fresha
One flat fee, or a bill that grows with you
Commission platforms cost more the busier you get. Feature charges the same whether you take ten bookings or a thousand.
- –You pay a subscription for each person on your team, so the more staff you add, the more it costs each month.
- –If a brand new client finds you through their marketplace, they take 20% of that first booking.
- –Card processing fees come off every payment you take, on top of everything else.
- –You get a small number of free text and WhatsApp reminders each month, then you pay for more.
- ✓One flat fee from £29 a month, and it doesn't change whether you're quiet or fully booked.
- ✓No commission on any booking, whether it's a brand new client or someone who's been coming for years.
- ✓WhatsApp and email reminders are just part of it, not something you get charged more for using.
- ✓Payments go through Stripe and land straight in your own account.
Fresha's 20% fee applies only to brand-new clients who discover you through its own marketplace, not to returning clients or clients you bring in yourself. Fresha figures are its published UK rates and can change, so check fresha.com/pricing for the latest.
Pricing
Simple, transparent pricing
One flat monthly fee. No commission, no per-booking charges, no hidden fees.
- Online booking page + QR code
- Unlimited bookings
- Client management
- Email reminders
- Basic reports
- Everything in Starter
- WhatsApp + email reminders
- Online payments with Stripe
- Multiple staff calendars
- Multi-service bookings
- Advanced reports
- Everything in Pro
- Priority support
- Advanced analytics
- Custom branding
What our customers say
Loved by real UK businesses
"Before Feature, managing bookings was a real hassle — and Fresha kept taking commission on top. Now it costs me far less, and the automatic WhatsApp reminders are brilliant. I'd absolutely recommend it to any other salon."
FAQ
Frequently asked questions
Everything you need to know about Feature. Can't find an answer? Email us at features@featuresalon.co.uk.
Ready to grow your business?
Switch to flat-fee booking and keep every pound you earn. Set up in minutes, cancel anytime.